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Marshmallow Update

Marshmallow Update

It’s been some time since I posted an update related to the marshmallows here. I’m always posting stuff on my Facebook page, and then completely forget that not everyone can see what’s there. I’ve been working on quite a bit lately.

I spent some time over the weekend working on my marshmallow graphic, adding some depth and trying to make it more marshmallow-like while keeping the original idea intact. The gradients and other details in the above graphic (which is nowhere near complete) are subtle, but are turning out exactly like what I have in mind. I’ll continue posting updated versions until I’m happy with it. Please comment and let me know what you think as the design progresses!

I’ve been spending a lot free time working on marshmallow recipes that contain no corn syrup and other less desirable ingredients. So much so that I have cut retail sales I’ve been doing out east this summer. I’m hoping to get back to normal pretty soon though. There has been talk about a marshmallow tasting/toasting at the Hamptons Marketplace, and I want to revisit the idea with the owners with the intentions of doing something before Labor Day. I’ve even burned some silkscreens so that I can make some T shirts with the brand logo on them to wear at the event.

A lot of orders have been coming in since June; Mostly for weddings, graduation parties, and other sorts of events. Word of mouth sales have been crazy. I’ve had several orders placed where the conversation starts off like, “I work with this woman whose cousin’s son had some of your marshmallows at a BBQ his girlfriend’s parents threw a couple of weeks ago, and managed to try a couple. I need some for this weekend!” Seriously, it’s crazy!

A friend, Patrick, is going to be coming over to the house next weekend to give me a hand with a couple of new test flavors. We are going to try to make wild cherry marshmallows, and blueberry marshmallows covered in white chocolate. Both are going to be made with natural flavorings, and we’ll probably end up using some colorings to make them visually appealing. I realize that the addition of colorings can be a bit of a contradiction of what I said about removing undesirable ingredients earlier, but you eat with your eyes first right? I guess it’s all about balance. I’m thinking that the wild cherry marshmallows can be 2 tones of red and look similar to the cotton candy ones below.

There are some other things going on, but it’s still to early to talk about them. Hopefully I’ll be able to give some details soon.

I’ll be sure to post some pics of next week’s test batches as soon as they are done!

For Your Reading Pleasure...

comments + trackbacks
gravatarEli / Cisco
Jul 27, 2009
I am 100% loving this marshmallow thing. You need west coast operations. People out here go crazy for this kind of stuff.
gravatarMartin
Aug 2, 2009
Awesome! Love it Matt
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