Yes! This is for real! Seriously!
After a few months of non-stop work at Latina, things are finally starting to quiet down a bit and I’m catching up on my side-projects. I have a handful of new shirts completed, along with some other surprises. I really love this particular shirt. The idea was to take two separate, opposing concepts and place them together in one graphic; Life/death, love/hate – that sort of thing. Love creates life, instruments of destruction end it.
I came up with the idea while listening to Sugar Ray’s Songs for Cougars. Hell yeah.
I’ll be working on the flasks again too, having learned a lot from the first time around. For one thing, eye protection is a must! There’s no way I’m walking in to work explaining why one of my eyes are swollen shut ever again. “Yeah, so it’s no big deal; Just some electrolyte fluid for etching steel managed to get in to my eye. Nothing crazy, just this whole electro-chemical reaction thing. No, it’s not bleeding anymore.” There will be several attractive items, aside from the flasks, for “the sophisticated gentleman who does not give a fuck.” Maybe something for the ladies, too.
I’m going to handle the screen-printing of some of the single colored shirts, as well as some of the packaging materials, on my own and will have an outside source handle the multi-color prints and items with complex placements. If I’ve learned one thing over the past couple of years, it would be that it’s crazy to go try and handle everything on your own. Take care of what you’re good at, and trust others to help you in areas you would be better off not doing on your own. I can’t even count how many times this has been said to me, but everyone was right and it’s advice that I’m following from now on.
The whole idea behind ledouche has had the chance to evolve well past it’s roots during the span of time between it’s inception and now. It’s no longer completely pointless, simply poking fun at folks who think too highly of their self-manufactured worlds. Ledouche has grown in to an tongue-in-cheek “fuck you” to everyone. We don’t discriminate.
Check out the “coming soon” page and be sure to reload – there are a few shirt mock ups that will appear at random. More to come!
Aug 15, 2010